Project implementation

PROJECT IMPLEMENTATION

The project is implemented through four phases (elements):

1. DEVELOPMENT OF THE STRATEGIC FRAMEWORK FOR CLUSTER INITIATIVES AND SUPPORT FOR CAPACITY STRENGTHENING AND SMART SKILLS DEVELOPMENT

Strengthening the capacities and development of experts for competitiveness within User and Partner;
Strategic analysis and evaluation of the competitiveness of Croatian competitiveness clusters within global value and supply chains, identification of needed activities for improving the position of Republic of Croatia within global value chains and strategic segments for industry upgrade;
Preparation of collaboration and partnership for joint investments for the improvement of positions within global value chains;
Action plan development through public-private dialogue with the measures to strengthen the Croatian position in the selected GVCs;
The Croatian value chains gap analysis and identification of specific niches and market with the aim to proactively approach foreign direct investors;

Action plan development for promotional activities and implementation of marketing tools to attract investments (including aimed ‘’outreach’’ campaigns);
Export strategy development (including the unified EU market) for priority sectors/manufacturing niches within the competitiveness clusters and industries in the making, as well as Action plan preparation for export initiatives and aimed promotional activities;
Identification of possible Croatian brands and development of the Action plan for territorial and product branding;
Monitoring and evaluation of cluster initiatives effectiveness;
Preparation of guidelines for the establishment and proportion of AID and Competitiveness summer school, program and education modules development as well as comprehensive teaching materials and development of accreditation system and teacher training;

2. IMPLEMENTATION OF CLUSTER INITIATIVES

Implementation of the Action plan for strengthening the position of the Republic of Croatia in the global value chains;
Other activities that contribute to strengthening the Croatian position in the selected GVC and are aligned with the purpose and goal of the Project;
Implementation of the Action plan with the aim to enhance the position of Croatia as a convenient investment destination to attract investments in high-tech sectors and industries in the making as well as the Action plan for promotional activities and marketing tools to foster investments (including aimed ‘’outreach’’ campaigns);

Implementation of the Action plan for export encouragement and aimed promotional activities;
Implementation of the Action plan for territorial branding as well as product and pilot projects branding;
Implementation of AID and Competitiveness summer school and support for their functioning during the Project duration;
Implementation of other cluster initiatives;

3. PROMOTION AND VISIBILITY

Refers to the implementation of project promotion and visibility activities in accordance with the provisions of the Grant Agreement in order to publicize the fact that the EU is co-financing the project;

4. PROJECT MANAGEMENT AND ADMINISTRATION

Project management and administration is under the jurisdiction of the Ministry of economy, entrepreneurship, and crafts;

The first phase of the project related to the development of the strategic framework for the cluster initiative has been successfully completed.

Several components of the global value chain have been identified that represent an opportunity to specialize and attract investment in the Republic of Croatia;
An analysis of trends in each of the industries and areas for their improvement has been made;
The challenges that companies in the Republic of Croatia are facing are identified, as well as strategic options that direct the business sector towards more globally competitive and profitable business segments;

This was achieved through the implementation of the RAS agreement with the World Bank, with the following documents being drafted:

Global Competitiveness Cluster Position Assessment Report (13 documents);

Strategic Segmentation Report (13 documents);

Action Plans;

Three rounds of public meetings were held with representatives of the private, public and scientific sectors, resulting in the development of Action Plans with proposals for improvement measures in the sub-thematic priority areas.

The main goal of the public meetings was to establish concrete action measures and related activities to help Croatian companies become more competitive in sub-thematic priority areas globally;

According to the methodology for drafting these documents, about 200 companies were interviewed (an average of about 30 companies in each sub-thematic priority area) in order to gain a better understanding of the companies’ supply chains, their capacities and technological and strategic development plans;
The second phase of project implementation is currently underway, related to the implementation of the action plans defined during the first phase of the project, with the parallel implementation of the second and third phase activities;

THE RESULTS WE EXPECT AFTER THE PROJECT IMPLEMENTATION INCLUDES:

Implemented competitiveness cluster initiatives aimed at competitiveness enhancement (15 implemented initiatives)
Securing non-financial support to organizations through the development of smart skills linked to global value chains and competitiveness enhancement (support offered to 100 organizations)
Participation of organizations in the internationalization initiatives (fairs, exhibitions) (Participation in 12 initiatives)
Identification of new brands in sub-thematic areas (13 new brands identified)

OUR CONTACTS

Ministry of Economy, Entrepreneurship and Crafts

Ulica grada Vukovara 78
10 000 Zagreb

tel.: 01/ 6106 111

www.mingo.hr

Croatian Chamber of Commerce (CCC)

Center for Industrial Development (CIRAZ)

Nova cesta 7
10 000 Zagreb

tel.: 01/ 207 80 01

www.ciraz.hr

CONTENT

O projektu
Kontakt
Provedba projekta

The production of the materials is co-financed by Technical Assistance from the Operational Program on Competitiveness and Cohesion, from the European Regional Development Fund.
The project is co-financed by the European Union from the European Regional Development Fund.
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